Having moved to a new group at work made me use my brains more, which is actually great and fun. I feel I've become a Creative here myself, as we are required to draw up concepts first before passing them onto the "real" Creative peeps.
I have to think endlessly for new ideas that could help my account flourish. If before it was mostly brand strategies, now it is more conceptual.
I'd have some nice ones. But, sometimes, you come to a point that nothing new, nothing fresh comes to your thoughts. Feels like you've thought of every fucking possible idea already.
And I'm in that situation now. Fuck.
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